We visited this weekend whilst on a break away in London. Love this shop, our 5 year old son was very excited to spend his birthday money in there. Definitely worth a visit.

Lovely place full of toys on 6 floors. You can find everything you need. The best thing that kids are allowed to touch and play with toys which is so much fun but the prices there are expensive 😃. Had a good time there . Hope to go again with kids soon. Thanks

This is the most amazing toy store we have ever been to . Everything you need for a happy child . Loved our visit. And to save queues on the escalator take the stairs 👍

Omg, this place is a world in itself. We were on a strict schedule, but randomly got into this shop. And we just got lost in this world!!!!! Me being a Potterhead, i felt like i was in Diagon Alley, mesmerized by the wizarding world they have built there. A whole floor just for this. I wanted to pick everything, but couldnt afford all that ofcourse 🤭. It has everything.. From chocolate frogs to marauders map to basilisks blood, it has got everything. Yes, you heard that right. 😝 I couldnt hold my excitement and I am so glad I found this shop.

A good you store with a rich history. There are 4 floors to explore plus the basement as well. A vast variety of toys along with some excellent displays. A good place to visit with kids even if youre not doing.

What a brilliant and fascinating place.6 floors if non stop entertainment for the kids.Really is great.The staff are outstanding, considering the amount of customers that are coming through the doors.Great team and management.Lower ground floor most of it is Harry Potter gifts which are £5 cheaper a wand from here instead of Harry Potter tour shop.You can get the wands for £27 and the olivander boxed wands at £30 eachThey have so many characters its amazingTransformers are located on the top floorAmazing place well worth a visit.

7 floors of pure childish joy.Our 4yo absolutely loved every second of it, from the selection of toys and sweets to the awesome staff interactions. From the dancing out by the main entrance, to the demonstrations, and the conga line that went all through the store.Highly recommended a visit if you have kids of any age.

Good selection of all the current kid fads. But also cashing in on them - a LOL jigsaw I purchased has clearly been marked up recently by £3. Find it for half the price online.Its supposed to be a toy shop but they dont sell kites!Staff were friendly.

Lovely shop, whatever you looking for I am sure you can find it there within its many floors and different themes. They have some unique items as well.Also, worth to mention toilets located within top floor are nice and clean which is not always the case in the large shops open to public.

From the entrance to the last corner of this place it is absolutely amazing, it makes me smile, it makes me feel happy and it makes me feel a child again. Whatever you are looking for, you can get it in this place and even more, from plush toys to collectors items, Hamleys has everything to make you happy. Some employees do some testings of the toys and small shows and they are fun and very amusing. Love them. Do you fancy some sweets? They got them. There are facilities in the place is nice, clean, spacious and super tidy, it has gel hand stations in the shop to keep it clean and safe for you and your children.This shop is a must, if you want to come and visit London. Have a nice time!❤

Not the store I remember from 20 years ago. Less focus now on fun and adventure, more on making money. Pack em high, sell em not so cheap is the motto of the day. Still an experience, but only really for younger kids, maybe up to 10yrs. Very very busy. Avoid if you dont like crowds.

What can you say? If youre looking for a popular game or toy and its not stocked by Hamleys, check again if it is that popular. I love the way they have attendants demonstrating some of the products

Amazing Shop, 5 floors packed with Toys and friendly staff demonstrating how some work. Well worth a visit for the experience but you will probably find the same/similar products cheaper elsewhere.

Great place to visit over 5 floors of different things to get and even some magic on show

Great store, and a must visit attraction with the kids. Pricing on items isnt great, but staff were helpful finding out etc. Love the demos. Gents toilets were a bit scruffy though.

Massive selection. Brilliantly for us the shop was empty, sad to see it devoid of families. It was lovely and spacious so dont be put off going!

Probably the best and most famous toy shop in London. If its a toy or game they have it and now with the addition of everything Harry Potter. It can feel over the top and organised mayhem at times but if youre going to the West End its a must visit.

Picked up a fluffy pink bunny for my soon to be born daughter and had a good look around the shop. Some stuff is a little outrageously priced, but you kinda expect that with Hamleys. Some of the staff were shouting at each other about something in what sounded like Italian, so that was a little u professional.

Great store and lots to see and do and lots of photo opportunities too. They have some live theatre outside the front that is fun and lots of different floors to cater for all sorts of ages. My kids love it and although some of it is at the higher end of the price point there is also some more pocket or birthday money toys that are affordable too. They have live demonstrations that add to the magic and all the staff are super friendly and helpful. There isnt a massive wait to go in now either which helps and you should be able to get he toy that you wanted or even some that you didnt know you wanted ;)

Who cant love hamleys? Amazing toy store, plenty going on and every floor has something different, you cant walk in and NOT find something you want to walk out with. Lifts and toilets inside.

As a child I used to love this place because it was a fun, beautiful, heavenly place. As an adult I still find this place beautiful but there were more candy options before. They added an amazing Harry Potter section, which I loved. But to be honest the same products (same quality and originality) are cheaper in other places. There are lots of novelty items from Harry Potter, LOTR, Star Wars etc etc. I think its safe to say that no matter what age you are, youll find this place amazing, with only one difference: you realise how expensive it is.

I had a great experience ordering from cherish. The staff were very helpful with helping me had extra weight to the baby and she arrived within a week of ordering. She looks even better and more realistic then the pictures. Lovely baby and great customer service. Will definitely order from here again and highly recommend.

Probably the best toy store in the UK. Nuff said!

Good fun store. Great selection of toys.

Do yourself a favour and Google any pricing. Hamleys is a great experience but the prices are outrageous.Dont ask the guy on the wand counter anything about T-Shirt sizes, he only does wands.

Excellent place to visit with kids ...we can easily spend 2 hours exploring different sections and varieties of toys.

3 floors was enough. Store staff were entertaining (with their wizards wands). 🤣 Expensive (thats central London for you)

Kids loved visiting the store lots of toys for all ages and staff demonstrated some toys. Have been previously anf felt that the store had fewer options now, but that could be due to ongoing supply issues as a consequence of covid.

Mad busy but then, its a toy shop and we went during the summer holiday! Only a bit disappointed because something wed seen discounted online and wanted to check for ourselves wasnt discounted in store

OK, so Hamleys is Hamleys and it is a bit of an experience, definitely as a kid, but it is overrated. A lot of the stuff is overpriced. For example, they sell Lego marked up in many cases by about 30% which is ridiculous. Just go down to the Lego Store instead. And if you want choice, these days even Smyths is better for that. Go and check it out, but be mindful that youre paying over the odds for many things.

Iconic your shop.. I remember it like this 3 5 years ago! Haha

Overpriced! Be sure to check Amazon as you will often get stuff half the price to what they are selling in store! They definitely take advantage of tourists.

Quite simply the best and happiest store in London.

Amazing experience! What a fun welcome you receive my son loved his shopping experience 😀 will definitely be back!

We booked to see Santa on a Sunday in December, 9:30am, VIP visit for £45, this gets you an elf to greet you, 15 minutes with Santa, and the whole store to ourselves till it opened at 12pm, thats right, all 7 floors of toy heaven, during a pandemic, it was perfect, no crowds, actually no people period. You cant pay for anything until the tills open but you can shop till your hearts content.When we were done we gave our bag to a member of staff and went for lunch, when we got back the queue was huge but we again were greeted by our elf and allowed to queue jump, felt very special, went straight to the till and bought our toys, got in the car that was parked just round the corner due to no parking restrictions, back home by 3pm. A perfect day. I highly recommend it.

My son loved it, when he wanted the candy canes I was happy until i realised they were £2 each.......misleading signage didnt help. But son loved it

An amazing place! Lots of floors in the building to visit and a huge range of toys for babies upwards. Lots of staff demonstrating things My only gripe is the fact they have inflated their prices by a fair whack which, considering how busy they are, isnt really fair. My daughter bought a Sylvanian families set for £15 but in other toys shops its only £9.99.

The best toy shop for little one. You can find almost everthing there. Its hard not to grab any the moment you in the shop. Your kids will surely enjoy their visit here. Must explore if you in London

Big store full of toys and the best thing is that you can test out many of the toys. Its a paradise for every child.

Great shop for toys. Almost a century old shop with great heritage and abundance floor space

Was ok in morning at 10ish other than that stay away in school holidays massive covid risk and I dread to think what it would be like if there was a fire. No capacity limit complete chaos. Over priced

Total childrens paradise. Starting at the top and working down is a good plan!

Took the kids in for an hour and great to have a look around but why would you shop here when prices are 25% higher than most toys shops or online, unless you really want a hamleys bag

I take my kid here once a year - 6(?) floors of toys and always magicians and others to watch - fun friendly

Great for variety although Smyths Toys probably as good. Too busy and crowded. Staff demos okay.

Toys price are bit different from other shops but they have wide range of most of leading toy brands harry potter lovers must visit once apart from this I love to shop from Hamleys.

Brilliant, great place very helpful staff, full of information.cant wait to go again

Amazing for kids and adults to be honest. was a great for a little chrimbo shopping

Every childs dream is probably to be locked for a day inside of this store 😊Staff super helpful, super nice and super friendly.One of the lifts is not working but they do all they can to help ☺️ thanks guys

Its Hamleys! Kids love it! A great visit for all

As usual, Hamleys never disappoint. The selection of toy, their arrangement, and the sheer enthusiasm of their staff just keeps the spirits high. Even if you do not buy anything, you can make a day out of this five storey place. Dont forget to check the live drone demos and various figures built of legos. A small room for improvement - the waffles sold on the ground floor could be fresher, werent so fresh the last time we tried them on Saturday afternoon

Huge, helpful and friendly staff and loads of Toys! Prices are surprisingly reasonable as well

Such a wonderful toy shop - just wandering around and taking in the different toys and displays feels like a day out in itself. We loved the Harry Potter merchandise and the Lego displays. Something for everyone!

A big and fantastic toy shop for every age. Even if you dont buy anything it is still fun to see.

Great kids experience, but dont go there for a bargain!

Exciting giant toy shop if you have young kids. Dedicated Harry Potter basement, Lego floor, soft toys on the ground floor. Toy demos as you walk around. Recommended.

We always go when were in London its our favourite place to visit

Extremely poor quality toys!Bought a remote control whale toy for the bath.The instructions barely said anything except for how to put the batteries in. No mention of whether the handheld controller is waterproof (spoiler: it isnt! If it gets splashed, it stops working). Then, unless the whale is placed in water, nothing happens - which may sound obvious but any normal person would put the batteries in and then test if its motors work before placing it in water.Lastly, the whale was left in an empty bath overnight, and the small amount of water that got inside the whale (apparently it isnt waterproof either) managed to rust part of the toy and then left rust stains on the bath.All of this within 24h of buying it.If the toy didnt have the word Hamleys written on it, then I could believe that Hamleys were selling it and had never tested it themselves. But it does say Hamleys. And they continue to sell it.Poor!

Love it!!!I’ve been there like a million times and weirdlyenough I don’t have any pictures!To be honest, usually I’m too busy running around exploring to be taking pictures 😁The place is Huge!Six floors fool of toys (counting the basement too). They have everything you can think of.The Basement’s theme is Harry Potter - cloaks, sweaters, t-shirts, games, books, stuffed toys.First floor - stuffed animals - any kind of animal you can think of and any size.Second floor - girly toys (Barbie dolls, kid’s make up, books, karaoke)Third floor - boyish toys (cars, trains, lego)Forth floor - puzzles, board games, some more Harry Potter, and few Game of thrones and Lord of the rings toys.Fifth floor - candies 🍭 and some more toys; also super impressive statue of The Queen made from Lego!Now, I don’t remember every floor’s arrangement exactly, so you will have to excuse me if it’s not the same order I’m giving you here but they also have Peppa Pig corner, Lego, the iconic Schleich animals, floating toys for the bath and many, many more.The only downside is that most of the toys are very expensive. If you go often you can catch a promotion or discount, this is how I bought all of my stuffed animals 😁

Lovely toy shop and clean. However, hardly any schleich and more designed for younger generations

Its safe to say that this place is a paradise for children and parents who can afford the prices. They have all the toys you ever dreamt of buying. The atmosphere is fantastic as you find yourself in your childhood dream place. No doubt the best time to visit is obviously Christmas.

Move over kids its time for mummy and daddy to play with the toys here! Oh what an amazing place. So many toys and stuff to see. We loved the Harry Potter level as well as the castle area. One of the guys did try to tire out my son by making him chase the toy car but it didnt work!!Defo a place to go and visit whilst in London with or without the kiddies

Large selection of toys. Good atmosphere but very very warm instore.

The best toys store in London. Especially if you want to buy, thousands choices for Harry Potter, Lego and many other famous toys collection. The best place for kids and adults.

It is an adventure visiting this big toy shop. Staff friendly and welcoming, great selection of toys - amazing selection of soft toys on the ground floor. Demonstrations every day. Prices could be cheaper, I suppose, although many prices will be the same everywhere. It does get very busy.

Like in the good old days a wonderfull toystore with Profesional employees 7 levels of joy

What a cool store this is had a weekend in London so thought I must get the grandchildren some gifts. Although is slightly expensive so much too choose from. A whole floor each for different ages and toys. Highly recommend must see this place.

Hamleys will always get 5* rating.

Amazing store for every age group of kids and their toys needs ... Their collection is just superb and up-to-date with latest market trends.Kids will gonna enjoy visiting the outlet full of toys all around.

Great toy store. Kids loved the demonstrations of certain toys. It was very busy and we had to queue outside to get in. Staff were friendly and passionate about there jobs. Toys are definitely marked up though.

Super friendly staff, did a great job of emptying my wallet.

Magical first experience for my 7 year old 🥰

Lots of toys. Nice scale tricks cars.

Very busy toy shop. I give it 4 stars as I dont do well with crowds but my son would give it a million starts

I can see what all the fuss is about for kids and Im more than happy that we went and did it, even bought the photo and my son cant wait to visit again. However the actual store itself doesnt really have that many toys so to speak.

A nice toy shop but as we now have other big toy stores on retail parks it doesnt seem as special as it did many years ago, plus it offers nothing different to other toy stores. Hamleys prices are extremely over the top too, I noticed many toys nearly double the price of other toy shops!!! Good for a browse but nothing more in my opinion.

Miserable staff. No one wanted to smile.Weve got many happy memories of Hamleys and have spent literally hours in there before. The whole place seemed so small and empty. It seemed so bare and nothing special on display. Previously, there were people who were there showing off toys - only 1 or 2 we found. I think we finished the whole place in just 20 minutes. We bought some waffles which the kids loved - but was spoiled by rude service.So disappointed. 😕

Great big shop, lots of stock but wow is it expensive and the shop is looking tired now over the years

Great place for children, both young and old. Lots of games, dolls, board games, Harry Potter goodies, train sets, scalextric. The list goes on. You can spend all day in this shop quite easily.

This place is not the magical toy shop you’d expect, it’s full of tat and con artists. Conned into a £20 “flying saucer” that’s white tack with a string attached to a flimsy plastic disk! Absolute joke and I would wholeheartedly say, avoid!!!

Overcrowded and overpriced. Why it needed to become this ridiculous tourist trap is beyond me. Incredibly disappointing. Please avoid for the sake of your sanity and fond childhood memories. :(

What can I say, its awesome!

I realise the only constant is change but its no longer a toy shop. 5 hot and crowded floors with overpriced mainstream brands and little for children to spend their pocket money on. There are better shops supplying Harry Potter merchandise such as the one in Buckingham Palace Road, and Argos and on-line retailers can supply most of the goods at a more realistic price. The friendliest member of staff was at the sweetshop till and could communicate with both adults and children.

A great toy shop experience with lots of friendly staff available to answer questions or demo toys. Kids had a great time spending their pocket money. No real air con in the shop though so very hot and sticky feeling on a hot day.

Without doubt the greatest toy store in the world. Hamleys is my 7 year old daughters favourite place to visit and a trip to London is not complete without visiting this magical kingdom of toys. The staff are really fun, friendly and interactive. We will be back.

What a toy shop! Kids absolutely loved it

A wonderful place to take children, young and old!! 😂 The staff are great at entertaining everyone at the shop entrance (hoping to entice you in 😉) once in its lovely seeing the entertainment continue, the staff are friendly and helpful too. Seeing the children coming out of the shop with their purchase brings back many lovely memories from many a year!! 😍

This once iconic store is now so tired and expensive Vs the market. Needs some serious investment.

Whats not to love? This is the worlds greatest toy store

Insanely busy but very exciting for kids.

Kids loved it, my wallet perhaps not so much.. Staff were really friendly, had a bear meeting the kids and handing out a free gift which made their day, build a bear workshop won this time. Get the aircon fixed and could have been a 5!

Very Nice store to buy toys of any kind ........heaven of toys .......

My children had an amazing time exploring over 4 floors of this store. The demonstrations (especially the slime bubbles) had them fascinated.Maheak, and the two ladies at snails nails faezah and Robyn had excellent customer service, really engaged with the children and we ended up spending a lot more than we intended!

This shop is really cool with a lot of amazing toys. If you go there to buy something for your children or if you are a Harry Potter fan you dont want to miss this place. Just be ready to open your wallet and spend some money as it will be hard to resist.

Took my 14 month old to choose a cuddly toy. you pay a premium for whatever you buy, but you go for the experience7 floors of every toy and game you could imagine, the staff interact with the kids really well and overall its a great experience for the little ones.

EDIT - I am upgrading to 3 stars as the store have been very good about trying to swiftly rectify our issue. I will upgrade further if/when the new item arrives as promised.Travelled over 120 miles to visit the Regent St store as a special treat for my daughters birthday, only to be sold an OVERPRICED, FAULTY item by a MISLEADING salesman. A complete rip-off and disappointment. The experience is not one we will ever repeat and I would strongly advise against it. Buy cheaper anywhere else and spend the saved money on an extra treat for your little one(s), avoid their disappointment and your hassle of trying to return from a distance.

The world famous Hamleys is more an experience than a toy store. Five richly decorated floors stuffed with every imaginable toy, sorted by brands and franchises (from Harry Potter to Star Wars). A unique aspect of the store is that employees give live demonstrations of particular toys throughout the store.

Had an amazing 1st visit, my daughter was very lucky to get picked to take part in the hamleys parade, wow what an experience. A big shout out to Piper who was absolutely fantastic with her, what a great entertainment team.

Lovely toy shop - the best and the oldest! Lots of selections to choose from and even custom build one. Great location too! Kids loved it!

Great toy store, kids loved it