Founding date : 1993 Founding place : India Founded : 25 years agoIndian clothing company, Allen Solly covers the areas of Shirts, T-Shirts, Jeans, Tees & Tops, Dresses & more others.Best known for introducing hip concepts to India such as Friday Dressing.Founded:1993How old is Allen Solly in 2018?25 yearsWhere was Allen Solly founded?IndiaHeadquarters:Bangalore, IndiaNationality:IndianWhat is Allen Solly?Positioning - With a smart marketing campaign, they try to get under the skin of the buyers and make them identify with a certain trend. They push concepts as smart casuals and its Friday Dressing movement.Strong growth - With a 30% annual growth rate, the company is set for a brilliant future ahead. They forecast net sales of $150m for 2017.Pioneers - They claim to be the first brand to introduce work fashion for women, with a collection that won several awards.The stag - Following a rebranding campaign, the company introduced the stag as its symbol, representing the sign of the city of Nottingham.Diversity - Trying to cover all segments, they built a network of brands including Ally Solly Junior, Solly Jeans, Solly Sport.Good moves - For their Solly Sport segment, theyve made a strategic tie-up with Wimbledon. Very good marketing move.Umbrella - The umbrella company behind the Allen Solly brand is Madura Fashion and Lifestyle.
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