We were waiting for 20 minutes in full sun, my wife almost said no ! this place is something different from what you expecting, it’s a good time spent as we already got tired from churches, cathedrals and other ancient stuff ! there is literally one room with full shoes collection, i can’t tell you what’s in other ones but i recommend it 100% ! big wow !
Amazing experience… great for photo ops and any fans of Gucci. Definitely recommend to mix it up after a day of museums & galleries. Also, there’s a student discount for students of Amy country. Regular ticket price is $8, with discount it’s $5.LADIES TAKE NOTE! There’s currently a mirror room that you might want to avoid with skirts/dresses as the floor is also mirrors… a little awkward with a security guard & other guests standing right there 😬
Go if you have time or at least shop for unique items. Restaurant in front w tents is amazing one of the best all week , check in to right of store super tiny place
Was in August. Good energy. But arrogant attitude from guard made me against here. People value/characters are not from what you wear or where you work, is from attitude at the end.
I was in Gucci Heaven at Gucci Garden. I enjoyed the decor and feel of the boutique. There were separate rooms featuring merchandise all specifically made for the Florence location. I loved that I was getting a special item that could only be purchased at this boutique. The staff were very friendly, especially Paul, who helped me decide on a gorgeous red (my favorite color) wallet with a bat featured. He also took time to handwrite a thank you note stating Happy Birthday to me as well. I will definitely shop there again as well as take time to visit the museum and restaurant.
Keep your eyes open or you might just miss this hidden gem! The Gucci Garden is a museum about Gucci and it’s fashion throughout the ages. Entry is free for students with their ID. The exhibits are spectacular and there is so much to see. They were very well put together and are filled with unique design and colors. If you have time be sure to check it out.There is even a boutique to purchase one of a kind Gucci items which may not be in the typical stores.
Entry is 8€ but no one really checked the tickets. The items on display were gorgeous altough a lot of were from 2017-2018 collections, the older ones from 1950-1970. I went before lunch and there were just a few visitiors. Not a huge Gucci or fashion fan but it was nice to see how the trends changed over the years. Do not expect wow effect if youre not into fashion design :)
Refused by rude staff even though I am 100% vaccinated, even have all the papers to prove it, they did let me wait for 25 minutes. Stay away from this place!!
It was truly a unique experience and all of the memorabilia was very beautiful, as to be expected. It’s best to go early in the morning and shortly before closing to avoid crowds. However I was slightly disappointed as I expected their to be more about the history of Gucci and just more on display in general. The first floor is largely devoted the sales floor and I think in total there are maybe 8 midsize rooms that have displays in them. But for fashionphiles alike it is a beautiful exhibit.
Super creative space with interesting artwork showcasing the Gucci campaigns from past years.
Great experience. There is a Gucci store at the ground floor and a Gucci museum on upper floors. Store itself sells certain items that are unique and only available there. Museum is of a decent size and features large collection of items throughout the history including a dress made for and worn by Björk in her music video, called The Gate. There is several artistic and hi -tec installations. Staff in multilingual (I observed English, Chinese, French) kind and helpful. Tickets are inexpensive and admission for students is free. There is also small restaurant there serving fine food. I highly recommend.
The lunch was astonishing. Because the restaurant has so few seats the staff are always available assuring you need not wait for anything.The food was amazing, most notably the Caesar salad. I know, it sounds silly, a salad. The salad was prepared as a single head of lettuce displayed like a flower. The dressing was injected under the leaves assuring every bite had the perfect amount.Make reservations! I noticed a dozen people turned away as they were not accepting walk-ins.
Loved florence! I really wanted to visit gucci garden since its the only one in the world and never owned gucci before. I did expect more collections but was able to find something i like. They were very helpful and didnt mind if ur buying or not. They let u be and if they see u need help they will approach you. Prices are cheaper than US prices plus you get vat refund, jst make sure when you buy something to always have your passport!
Wonderful staff, cool exhibition, great shopping experience.
Genious. Best experience in Florance.
The staff were very nice and informative Ive never really been a fan of Gucci but this place is different than typical Gucci shops. The art was amazing! It was nothing like the generic Gucci I normally see in London and it was clear that this store wanted to show a more conscious side and show more depth of their brand. I felt very welecomed and honestly made me appericate what goes on in designer brands. There were also clothing there that can only be bought from this specific store. If your a big fan of Gucci and their fashion you must go here or you havent seen it all! Also show your student card from any country and gain entry for FREE!
Beautiful store. The fitting room is the best spot for photos 😂 you can pay €6 to visit the museum upstairs
Inside the historic Palazzo della Mercanzia, which housed the Gucci Museo, is now the Gucci Garden. Beautiful museum, showing the roots of the Gucci brand, staring with suitcases, and also some of the drawings from Gucci. Highly recommended.
€8 for nothing! My worst €8 spent in my whole life
90% Designs from the last two years... not worth the Money. Beautiful Interieur.
Love this place. Only find exclusive Gucci pieces. Staff is very kind and knowledgeable
Elegant place, unique food and strategic location 👍
Amazing place to see things
Aweful, ridiculous, don’t go
The best place un town
100% worth a visit!
Nice stuff and staff. I liked it a lot.
Not worth it. Only a few vintage pieces and expensive
Not many clothing pieces on display at the exhibition. It was more of a multimedia exhibit. 8 euros per person entrance. Wasnt worth the cost.
The museum is beautifully designed, highly recommend if you’re a fan of fashion
Europeans age 16-25 get in free! Otherwise it’s 8€. Everyone was super nice and the exhibits were interesting, with old and new stuff of theirs.
I love everything they sell here. I need to make more money.
Not really a museum. A few pieces of vintage Gucci, one or two pieces from Tom Ford. It’s mostly a showcase for the current designer. Absolutely not worth the entrance cost.
Okay, so I was traveling alone on business to Florence, Italy and looking for food. My colleagues at work told me: You have to go to the Gucci Museum Cafe! I must admit, at first I was really skeptical. The notion of Gucci -- the fine leather good maker -- having a cafe? And, its attached to a museum!? I thought: It must be a tourist trap! Its going to be more cafeteria than cafe! In any event, when in Florence, do as the Florentine do! The decor was obviously fancy but not pretentious, and -- surprise -- it was all Gucci down to the dinnerware and table linens! The food (of course, pasta) and service were excellent! Turns out the maker of fine leather goods can do fine dining as well!#guccimuseumcafe #firenze
Where are the roblox limiteds
Unforgettable experience! Further enhanced by Patrick’s amazing service. Grazie Mille!!
A must go for anyone in Florence with an interest in fashion and some spare time. It’s so interesting to see how they have laid out the museum and incorporated different mediums. There’s a video room, some light and dark artwork on the first and second floor as well as showcasing all the different Gucci items throughout the years. One thing we realised was it’s less about the history of Gucci, but more the individual pieces they have chosen to showcase, most of them by their current creative director (Alessandra Michele). A really interesting place to go overall
WOW ,Wow, Wow ,best place in Florence. Incredible clothes, accesories, jewelery from all of the house Gucci works!!!Thank you for this advanture!!!!
I get to know this place from Florences Gucci Boutique. The items are kind of unique and e exclusive. Surprisingly the price is also reasonable. The items are exclusive as the label is not Gucci but Gucci Garden. If you are a Gucci fan, perhaps you will love it.I am not sure if there is another Gucci Garden anywhere else or its just one Gucci Garden in the entire world.
It’s a must visit if you’re a fanatic of the Gucci brand. But I was hoping with 8€ / person, there would be more on display or items that were very unique and not mostly from recent collections of 2017/2018. A dive into the story of the Gucci history would be nice but it’s not offered here. Left feeling like the “museum” was an advertisement for their Gucci Garden collection available to purchase downstairs.
This is a place where you enjoy, and observe. Art, people, coffee....everything here is great!
This was such an incredible museum. I don’t even like fashion, but I really enjoyed the Gucci Garden.Francesco is a very handsome and authentic host who made our experience exceptional. Thank you for being such a great human being and for making our visit so memorable!
Very accessible even for a non-fashionista like myself.
Happen to visit here because my friend has bought something from the shop. Very positively surprised by the collections and the beauty also sometimes funny wallpapers. We were received very friendly and with good tips. BTW, The toilet is quite interesting
Gucci Gaeden is many things at the same time. First, it is a Gucci Boutique where you will find exclusive Items only found there. If you are a fan of the brand and can afford the high price, this is a great place to find very unique Gucci items from clothing to home decor. It also has an amazing collection of books and publications that will inspire your creative curiosity and will give you a better understanding of the brand’s ethos. The place also houses a small gallery that changes every 6 months where you will be able to take a closer look at the items that made and still make the brand so iconic and influential. I strongly recommend you visit Gucci Garden.
Trash roblox event
Love this cute store! Sales was super helpful and nice. They have some high end clothing but you can also shop for €20-€200 stuff which makes for excellent souvenirs and gifts. Totally loved it.
Overpriced ticket to what is essentially a large advertisement for Gucci’s later collections. Did not even have a mention of Tom Ford’s iconic velvet suits from the 1990s. What is Gucci without Tom Ford?? When I was there they had an event on the top floor which they had neglected to tell me when I bought the ticket. They had an interesting video screening and mural but overall, disappointing
3 floors of Gucci style going back decades. It’s amazing how things never go out of style! $8 euro PP for entry. Cool gift shop too!
Gucci Gang
Really intersting! We didnt plan to come and went on a Whim. It was interesting to go back in time through this Museum and see the iconic fashion brand through the years, and for 8 euros a person its great! They have a ton of exclusive clothing and accessories (Books too) in their store, but alas at that famous Gucci price point :). Nevertheless, worth checking out for 1-2 hours if you have the time!
Incredible experience if you love fashion and Gucci like I do. Also wonderful customer service!
Discount for students, nice to see
You can see the historical items of GUCCI . In addition you can have a chance to get exclusive items only available at GUCCI GARDEN. They are so fascinating.
I dont know much about the museum as I didnt actually go to it. I did however, go to the Gucci Museum Cafe. The place is fantastic as with all Gucci products. The seating is outdoor with either tables or sofa like seating area. Its very comfortable. The service is very good and the staff are very friendly. Coffee, desserts and drinks are well presented and taste delicious. Been there on more than one occasion :)
I think going in I had higher expectations but the experience was not terrible. It is decently priced and has something worth seeing if you are interested in vintage luxury fashion and the history of Gucci in general. The cafe was super cute and unique. The aesthetic of the cafe was what pleased me the most. I ordered a basic overpriced cappuccino that came with a Gucci logo sugar cube. The cappuccino was like any other you could order in Italy but its the fact that its in Gucci that sets the experience apart.
Beautiful
Go go go - dont miss this shrine to the Gucci family history of design in central Florence. Really something if you love fashion or design. The original art is magnificent
The exhibits are extremely well-presented and are great whether youre interested in fashion or not. The whole museum feels extremely stylish - obviously trying to emulate the brand itself.There are lots of different sections which show the history and the range of the brand.Oh, and make sure you use the bathroom - theyre also very nicely done! :)
Staff were proactive and gave constructive comments, even received follow up email after 1 week of purchase regarding satisfactory level of products. love the location and the interior decor of the store
Quite nice. The articles that are in the gift shop however are mostly focused on the museum and are not the typical products you would expect from the brand
Anyone with an interest in fashion should visit this museum. At 7 euros pp (5 euros on Friday evenings after 8 pm), its a bargain for the sheer amount of pieces and information. It is comprised of 3 modern floors, plus a store and cafe. The pieces are tastefully exhibited, with soft lighting, black backdrops and vintage illustrations. There are rooms full of bags, luggage, home decor, and clothing, ranging from the 1950s to the 2000s. There is a small theatre where you can watch video clips of classic films that were restored with Guccis financial support. There is a room with recent runway creations, as well as another featuring a handful of celebrity gowns. Photographs are permitted throughout, and many of the exhibits are not behind glass (note that a mild alarm will sound if you accidentally get too close).
Must visit for lovers of art, creativity, & fashion. Lots of historic Gucci pieces.The staff were very helpful and charming.
You won’t miss it since you will visit the square for sure. There are some exclusive collections but I’m not a big fan of the new Gucci. There are 2 floors exhibitions of old Gucci, which are much nicer!
If you can get a student discount ticket which makes it $0 to enter the museum its absolutely worth it otherwise dont waste your money... go to the first floor look at some expensive Gucci stuff and youll get a feel for what the rest of the building has to offer.
Fashion lovers can enjoy exploring the history of Gucci handbags, clothing and accessories.
I am one who appreciates art, into fashion and also a fan of gucci, but sadly this museum was quite a disappointment. There was nothing much of a wow factor and it did not make u want to follow or purchase more gucci after visiting. The boutique below is worth visiting and its free, just probably would suggest to pass on the museum.
Not worth 8 euros, is more like an extensive of the store rather than a museum.
Roblox
Interesting collection of Guccis greatest hits from shoes to bags to evening wear, scarves and luggage. Tells the story of the brands Florence origins and gives new insights into the luxury labels signature design elements. Also has a fabulous bookstore attached.
Very disappointed . Staff was unfriendly . Food was average bordering on below average. We were lured here by the reputation of Massimo Bottura who is famous for his brilliance, passion and warmth. None of those qualities were present. Just an expensive tourist trap. Spend your money elsewhere. Only eat here if Gucci offers you a complementary meal which seemed to be the case with 90% of the patrons if copious Gucci shopping bags were anything to go by!
My girlfriend went in and she said it was absolutely amazing!!! Her face were lightned :)It is a must for fashion lovers.I stayed in the coffee inside the museum, the beef tartar was good. You also have here power sockets for easy electrical device charge, just bring your own charger :)
Interesting museum but not a big one. It is a must see for those who like fashion and for those who are interested in vintage clothes and handbags by the brand. There is an interesting cafe and bookshop.
Overpriced small portions with a burger that taste like McDonald patty. The museum is good tho.
Staff is great, especially compared to other Gucci stores. Joyce was exceptional; genuinely friendly and helpful with picking out an item for purchase. She went the extra mile adding a fond memory of the museum to our honeymoon. Great pieces to look at and information about the history of Gucci.We came back to buy a gift for a friend and received great info from a knowledgeable staff member (whose name we did not get). The gift was beatifully wrapped. When we went to check the gifts before leaving for the airport, we noticed that the paper product we purchased was creased at both corners, damaging the cover and first view pages of the note book. The side of the front cover was also frayed along the edge; I would recommend opening the bags before leaving the store to check your items. We unfortunately did not have time to go back to exchange before leaving the country.
Can’t reAlly call it a museum... not many to see.
Free entrance if you have a student ID. Really cool exhibition!
Museum is free for students and staff were very knowledgeable and friendly. Highly recommend stopping by for a change of pace from other museums in Florence
Great experience, amazing to see the behind the scenes of things that go into producing these pieces
Being a fashion student i took great joy in visiting Florence, Italy as a whole. But the Gucci Musseo really put the cherry on top of my experience. The stunning history and detail of the garments and prized pieces is truly amazing. Friendly staff and plenty of rooms to explore and gain knowledge from.
Fun, inexpensive experience - a change of scenery from all the great churches and old artwork. Friday night discount (and extended hours) is a great option to visit right after dinner.
Not really worth being tagged as a museum. There is not enough information to the exhibited collections. If you are pro environment, you may want to avoid the second floor- there is an entire collection made out of bird feathers.
Pretty neat and free if you have a student ID, worth to check out but not 10/10 definitely a quirky experience in Firenze 😄
- Address:Piazza della Signoria, 10, 50122 Firenze FI, Italy
- Site:https://www.gucci.com/hk/en_gb/st/capsule/gucci-garden?y_source=1_MTU2NDc5Ny03MTUtbG9jYXRpb24uZ29vZ2xlX3dlYnNpdGVfb3ZlcnJpZGU%3D
- Phone:+39 055 7592 7010
- Museum
- Book store
- Restaurant
- Monday:11AM–6PM
- Tuesday:11AM–6PM
- Wednesday:11AM–6PM
- Thursday:11AM–6PM
- Friday:11AM–6PM
- Saturday:11AM–6PM
- Sunday:11AM–6PM
- Restaurant:Yes
- Restroom:Yes