Most business owners love to create products.But only some business owners love to sell those products.Selling often feels like you’re doing something wrong and imposing on the people you genuinely care about.Asking for anything can be difficult.But it needs to be done.You need to start by realizing that selling doesn’t have to be underhanded. If you create a truly valuable product, sales is simply letting people know about it.If your product is great, people will buy your product and thank you for the opportunity.After you make the sale, however, you need to ask customers to review it.If you don’t ask, most will never even think of doing it, even if they don’t mind.Although it might seem like you’re imposing on them—asking for something without giving something in return—you aren’t.Most happy customers are glad to help you spread the word of your product so that other people will also give it a shot.

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